What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.
Simply put; What are your prospects typing in a search engine to find a product or service they are in need of? Whatever that is, you should be talking about throughout your website. If what they are searching for is on your site, your Organic is on its way to working for you. Unfortunately, other things are at play here too like, site authority, which is another conversation!